How Cayan’s (Formerly Merchant Warehouse) Genius™ Customer Engagement Platform takes an age-old craft into the future
Lori Gillick and Becky Kelso have spent the last 14 years bringing the age-old art of quilting to present times. Their expert blend of quilting tradition and savvy business and marketing has kept Eagle Creek Quilt Shop on the list of the country’s leading businesses of the kind, according to American Patchwork and Quilting. The quaint Minnesota storefront draws the talent of the top quilt masters from around the country.
Their competition was still using money boxes and ledger pads when Eagle Creek launched their business using Cougar Mountain accounting software. The recent addition of Cayan’s Genius™ Customer Engagement Platform™ to handle their digital payment processing demonstrates how Cougar Mountain Software continues to help Eagle Creek stay on the cutting edge.
Our old checkout setup took such a long time to process. We would swipe the card ourselves, using the swiper in the register. It took forever. ” said Gillick. “Now the customer keeps the card in their hand and they swipe it themselves. That’s a good thing.”
Keeping the card in the hands of the customer is just one of the subtle features that have made a big impression on Eagle Creek’s clientele. Unlike the old system, Genius accepts more payment types, and the external reader is small and sleek, well balanced, and doesn’t slide around. Genius’s digital payment processing makes the transaction quicker than cash. Gillick’s customers even comment on the digital signature: “They say, ‘Oh! I can actually see my signature!’ It’s a big thing for them. Even the staff is happy because it’s a lot easier to process.”
Some of the biggest improvements are behind the counter. As Cougar Mountain’s exclusive provider of payment services, the Genius payment processing system is fully integrated with Denali, which reduces manual entry and saves time. In addition, Genius helps protect Eagle Creek’s customers, something that is very important to their business. The integrated payment system removes point of sale software from payment processing. Credit card data is processed more efficiently and is never stored in the point of sale system, which helps protect customers against identity theft and skimming fraud.
Gillick is also looking forward to a more practical feature of Denali’s integrated payment system: gift cards. They are one of the most popular items for their customers, yet their current loyalty program costs the business steep fees. Genius will help them handle it for free. “Other than purchasing my gift cards, I should be able to just run the program right through the machine and save myself $100s every month. And setting up the system was easy.”
She admits to one recent hiccup with the system, but this, she says, is where Cougar Mountain Software’s excellent technical support kicks in. “If you call them and get in the queue, they get back to you the same day. The staff is knowledgeable, so it’s not like you have to waste your support time explaining things over and over only to find out they can’t fix the problem. I’ve worked with this company for 14 years, and they’ve always come through for me.”
Eagle Creek Quilt Shop understands that the right technology, along with expert support, can be the easiest path the success.
Want to learn how Denali accounting software with the integrated Genius payment processing system can help your business? Contact your Cougar Mountain sales expert today at (800) 388-3038 for a business accounting software demonstration.