All of us develop bad habits over time without thinking about it. Whether it’s chewing on your pen, playing with your hair, or saying the word, “like,” like two-hundred times a day–we all do it. As the saying goes, “Old habits die hard.” While that may be true, when it comes to nonprofits, bad habits in fundraising can have disastrous impacts.
Since nonprofits are reliant on fundraising, it’s easy to lose sight of which fundraising tactics are ethical and which ones aren’t. The point of ethical fundraising is to pay respect to your donors, build trust among the general public, and promote transparency; which leads to better retention rates among donors and, hopefully, a higher revenue stream.
To maintain an ethical approach to your fundraising, you need to follow certain guidelines. Here are a few do’s and don’ts of fundraising to ensure you maintain trust with your donors.