December is already here, if you can believe it, and for nonprofits around the country that means it’s the giving season. Some donors give because the holiday spirit moves them while others are looking for a last-minute tax break. Either way, this is a critical time for these organizations. Our friends at NeonCRM did some fundraising research about the giving season and found that nearly one-third of annual giving occurs this month. Their study found some other interesting statistics as well: 28% of nonprofits raise up to half of their annual funds from their year-end donation campaigns. And most surprising to me was that while more than half of nonprofits start planning their year-end appeal in October, nearly two-thirds of donors do zero research before giving. So, while many people plan on giving this month, they aren’t looking into the groups they donate to. The research can be a little overwhelming if you aren’t familiar with nonprofit operations, but there are a few tips you can use to ensure your donation goes to a worthy cause.