No matter what product you’re selling, customers will have questions and they’ll expect you to provide answers. It sounds easy enough to do, except customer expectations are shifting and are much higher than they used to be. You might think you’re going the extra mile to provide excellent customer service, but to your customers you’re barely doing enough.
In today’s world, it doesn’t take much to find answers when a Google search takes milliseconds. Customers don’t want to be put on hold anymore. They want newer, faster methods for finding solutions, and one way to make that happen is through a customer portal.
A customer portal is a great way to connect your support team with customers to send important information and resolve issues faster. Portals also help your business gain more trust and loyalty among users. If you’re not familiar then let’s take a look at what a customer portal is and how it can benefit you.