Your nonprofit may not have the 15 million followers on social media that you dream of. Maybe you’re struggling to break the 100 follower mark. Whatever the case may be, the good news is there’s no better time for you to increase your outreach and your followers. Social media is constantly moving forward and you can too by discovering the right approach with a solid plan.
When developing a strong content strategy, there are three key areas where nonprofits often fail. For one, nonprofits often assume the goal of social media is to be a good source for revenues and donations; two, they believe they need to be relevant to a broad audience; and, finally, their content is erratic and only highlights events or charity works. If you want to generate a powerful online presence through Facebook, Twitter, or LinkedIn, here’s how you can avoid these problems.