Data has become an extremely powerful tool in the information age. Every day you rely on the data you get from platforms like Facebook, Google Analytics, and CRMs to tell you all about your donors, potential supporters, volunteers—essentially everything you need to know. Without that information, you’d be disconnected from your base.
But because that data is gathered through individual programs, your scope of viewing the information is often limited. If you want to combine all that data, it can take a lot of effort and be outdated by the time it’s prepared.
That’s why many businesses have been turning to business intelligence, or BI. Business intelligence takes the data from all your platforms and combines it into one customizable dashboard that’s simplified and easy to read. With your data collected in one platform, you begin to see it build into a narrative that points out your nonprofit’s successes as well as its failures. That way you can begin to understand your organization’s needs and start to make improvements.
Here are three ways in which BI can help your nonprofit thrive.