Top 5 Mobile Trends to Boost Fundraising
If your nonprofit hasn’t started reaching out to mobile users, you’re missing out. Everything is accessible on mobile devices nowadays, including donations.
The reason you should be advocating to mobile users sooner rather than later is because both Millennials and Gen Z will be the demographic you cater to in the coming years. Not only do they spend a lot of time on their phones, but other generations are starting to as well. So if your nonprofit wants their attention, you need to move to platforms that attract wider audiences.
Here are some mobile trends your nonprofit needs to get on right away to turn heads in your mission’s direction.
Text-to-Give is one of the fastest ways to turn donations. It allows nonprofits to accept donations through texts. All donors have to do is click a link you send them and make a donation on your website. There’s little to no effort on the donor’s end because it only takes a few clicks to get to a donation page. People also tend to check their text messages more frequently than their email or social media accounts.
Create or Join an App
Developing your own app sounds like a tall order, but there are plenty of app builders that don’t involve any coding whatsoever. The upside to having your own app is that you can post about upcoming events, create sign-up lists, inform donors about organizational changes, and include donation tools and resources.
If you don’t have the resources to build your own app, don’t worry. You don’t need to. Instead, there are apps like GoFundMe, Givelify, and ChangeUp where you can make an account and receive donations from a wide base of supporters. Many people donating through those apps have donated before and you can always find ways to reach out to them.
Social media platforms like Facebook and Instagram have several features that make it easy for nonprofits to accept donations. Instead of asking for people to donate large sums of money, you can start crowdfunding. Crowdfunding is perfect for collecting small donations to add up to a larger goal. You can set a goal of how much you want from the campaign and then ask your donors to start giving. If you would like some more insight on how to grow your crowdfunding efforts, you can read our other blog which shows you how to create a successful campaign.
Most nonprofits send emails already, but you have to ask yourself, are you doing it right? For one, you need to make sure that your emails are easily viewable on mobile phones. If you have large photos or large clumps of text, the email won’t translate well. It might have too much information or look sloppy to the viewer. To avoid that from happening, make sure you write short sentences that get to the point and use smaller photos. You can also speed up the donation process by setting donation amounts for $10, $20, $50, or whatever amounts you believe are appropriate. Remember to keep your emails simple and the results will be in your favor.
Sometimes the best opportunities are right in front of you. No one knows more about your nonprofit than your own employees and volunteers. If they are comfortable with sharing your organization’s message through their social media outlets, you can ask them to promote your nonprofit. You can create donation pages or use a fundraising page, then have them post about it while encouraging their followers to chip in and share the post to their friends and family. Peer-to-Peer fundraising is one of the best organic ways of growing support for your organization without having to spend a dime.
Getting people’s attention might seem difficult with everything going on right now, but that doesn’t mean people don’t want to support your mission. Chances are, they just haven’t heard about your nonprofit. If you start promoting your cause through texts, social media, apps, and word of mouth, your online presence will grow even more. Mobile phones aren’t a disconnect from reality, if anything, they help spread your message beyond your community where you can find more support than you thought possible.