Worldwide, there are over 640,000 estimated Microsoft Partner program members. That’s a lot. Just what is it that attracts businesses of all sizes to become a part of the Microsoft Partner Program? As a member of Microsoft’s Partner Program there are many benefits for partners of all levels. Imagine being able to have all your Microsoft software licenses provided at no charge, as one benefit. For some organizations, the savings can be as much as $13,000.00, a significant amount. But, it’s not just the savings; there are other benefits to consider.
The Microsoft Partner Program is designed to help your business grow by providing resources needed to help you sell, market, develop applications, and train personnel. To help you, the program is divided into several levels tailored towards businesses and customers. As a Microsoft Partner you can expand your marketing reach, increase technical expertise with technical training and provide immediate savings by being able to download and install the current Microsoft platforms for testing, development, and training purposes.
The Microsoft Action Pack Solution Provider, the Microsoft Action Pack Development and Design, and Microsoft Cloud Services subscriptions, are all designed to help you sell and grow your business. For more information, go to Microsoft’s Partner Program website at https://partner.microsoft.com/global/program/40032508.
Microsoft partners demonstrate their expertise by earning one of two competencies – Silver or Gold. Silver demonstrates expertise in a specific skill set and in addition to this, Gold showcases expertise in the marketplace by either selling or indirectly requiring Microsoft products in using software solutions.
Cougar Mountain Software is a Silver Independent Software Vendor (ISV). The ISV competency demonstrates knowledge in developing, supporting, and marketing specific Microsoft technologies. Attaining this competency results in access to internal use rights for software, access to the ISV Royalty Licensing Program, MSDN licenses, access to low or no cost training, access to marketing resources, access to Partner Advisory Hours, Technical Presales Assistance, Logos, and Technical Incident Support. One of the immediate benefits that we receive is access to over 60 Microsoft products for internal use. For example, we can save thousands of dollars using Microsoft’s Business Contact Manager for sales and contact tracking or Microsoft Project Professional 2010 for project tracking.
Remember that part about marketing being a partner benefit? Well, as a partner, our company and software is listed on Microsoft’s Pinpoint site. Microsoft’s Pinpoint site helps business owners find business solutions and at the same time provides solution providers the opportunity to list their services and products. For a listing of Cougar Mountain Software’s services and DENALI products, go to http://pinpoint.microsoft.com/en-US/PartnerDetails.aspx?PartnerId=4295640412.
The ROI has been exponential compared to the original amount invested. By leveraging the licensing opportunities provided, we are able to redirect the resources elsewhere in the company. Where else can you get software, training, marketing, and support for pennies on the dollar?