Executive Profiles
Terri Rodger
Director of Marketing
As Director of Marketing, Terri Rodger’s primary objective is to ensure potential customers have a positive product insight that eventually leads them to Cougar Mountain’s sales team.
Terri and her team are responsible for all company communication that prospective customers might encounter. This includes the communication development of all emails, phone messages, letterhead, and general communication – both internal and external; determining the appropriate media vehicles for ad placement and messaging; ensuring prominent placement on organic web search results; and making sure the trade media stays informed of what’s new through public relations. Terri thinks out of the box yet maintains her grounding by looking at the entire advertising and marketing picture. She is not afraid of playing “devil’s advocate” to inspire additional thought.
Terri’s background includes working with some of New York’s largest advertising agencies like Ogilvy & Mather and Deutsch—working directly with Donny Deutsch, where together they successfully obtained new business accounts. She came to Idaho for a more balanced life, and to lead the media team at the largest agency in Idaho, Drake Cooper. Additionally, she volunteers at St. Luke’s Regional Medical Center where her advertising and marketing talents are used for the Auxiliary Fundraising events.
